Jeremy Joyce | 2021 40 Under 40

Jeremy Joyce | 2021 40 Under 40

Jeremy Joyce inherited his love of food from his mother, who as far as he remembers was always making things from scratch. On Saturdays, when the rest of his family was sleeping in, Joyce was in the kitchen early, learning to cook alongside his mom. Fast-forward to 2021, and Joyce has now dedicated himself to food through his company Black People Eats, which highlights the best food served at Black-owned restaurants in different cities. The brand, which Joyce started in 2017, has more than 100,000 Instagram followers and also includes YouTube, Twitter, and TikTok accounts. The company’s mission: to help users find the best appetizers, meals, and desserts served at Black-owned restaurants. Joyce, who until January worked at Northern Trust Corporation in Chicago, recently took to running Black People Eats full-time and is currently working on rolling out a social media show. He never thought he would achieve the success he has with the company, Joyce told Fortune, but really his main mission is to bring attention to the actual stars—Black restaurant owners and chefs. “That’s what matters, that whether you’re Black or white, or any race, you go to support these Black-owned restaurants and help boost the Black economy,” Joyce said.