Summer ice cream trends, Pop-Tart cookies, HOM bars and a gold winner

Summer ice cream trends, Pop-Tart cookies, HOM bars and a gold winner

Summer 2022 ice cream trends

Food Union – a global dairy and ice cream producer – has revealed its 2022 launch of summer novelties, which includes 80+ products across its key markets in Latvia, Lithuania, Estonia, Norway, Denmark and Romania.

Leveraging its strength in product innovation and development, the company has created a spectrum of novel ice creams that span healthy alternatives to bold experiments and flavours to meet local preferences.

“Our approach to developing and launching new and exciting ice cream novelties stands out in the new product portfolio of 2022,”​ said Artūrs Čirjevskis, CEO of Food Union, Europe.

It has products that represent global trends and very classic and locally recognizable flavours in a new interpretation. It contains exciting products for children and products for very mature and refined tastes. It has ice creams rich in cream and low-calorie and vegan products. Finally, this portfolio is designed to make ice cream available to anyone.​”

The 2022 novelties are grounded in trends that are shaping the industry:

Alternatives for a healthier life:​ Consumers in the post-Covid era are more health-conscious, leaning towards vegan and low-cal options.

  • Premia watermelon sorbet on a stick (available in Estonia and Lithuania)
  • Hjem-IS nul vaffel karamel is a zero-added sugar cone with caramel and salted almond flakes (available in Denmark)
  • Underground vegan raspberry ice cream with liquorice & chili (Denmark)
  • Underground vegan banana & cocoa flavoured ice cream (Denmark)
  • Premier raspberry vegan ice cream with liquorice sauce in a black wafer cone (Denmark)
  • Ice pop cool lemonade ice lolly with mint on a stick (available in Romania)