The UK is facing a health crisis, with a majority of citizens failing to eat an adequately healthy diet.
It is estimated that 75% of men and 72% of women do not consume enough fruit and vegetables in their diet, while recommended sugar intake guidelines are exceeded by 100%. Two in every three adults are currently obese or overweight.
As obesity and associated health conditions are recognised as major concerns, researchers are interested in behavioural weight management interventions designed to reduce calorie intake. These range from taxing beverages with high levels of added sugar to providing information about healthy diets.