Lidl Pledges To Increase Total Sales of Healthy Food To 85% By 2025

Lidl GB recently announced a new healthy food commitment called the ‘Healthy Eating Pledge,’ which its CEO, Christian Härtnagel, says is the discounter’s most ambitious target yet. The initiative aims to encourage healthier diets and increase sales of nutritional products to 85% or more of total sales by 2025, based on tonnage volume.

Lidl’s specialist nutrition teams developed a nutrient profiling system (NPS) to measure the healthy level of foods. The NPS is based on Public Health England’s nutrient criteria for front-of-pack traffic light labeling, which focuses on fat, saturated fat, sugar, and salt quantity, ranking all products as healthy,

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