Veggie Burgers Should Contain Actual Vegetables

In recent years, Impossible and other “meatless meat” companies like Beyond Meat have accomplished full market saturation. After being praised by trendsetting chefs, the brands’ meat-substitute patties have moved to fast-food chains and grocery stores, earned billions in investments, and expanded from faux burgers to faux sausage and faux pork. As Beyond writes on its website, it’s achieved that success by “deliver[ing] the meaty experience you crave without the compromise.” That concession nods to the veggie burger’s place in many peoples’ minds: It’s often considered among the sadder replacement offerings at a cook-out.

It doesn’t need to be that way,

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