Trouble Coffee in the Outer Sunset has closed after 15 years

Trouble Coffee in the Outer Sunset has closed after 15 years

Trouble Coffee, at 4033 Judah St., has permanently closed after 15 years, according to the San Francisco Chronicle (SFGATE and the San Francisco Chronicle are both owned by Hearst but operate independently of one another).

The anti-establishment coffee house was a mainstay in the Outer Sunset community for more than a decade and helped start the influx of new restaurants and bars that turned the beachside neighborhood into a food-centric destination. 

Trouble Coffee was even credited as being the first to make artisanal toast popular, like Texas toast-sized slices with melted butter and cinnamon-sugar or avocado toast, which is now a nationwide brunch phenomenon. But, like many things in life, the “cool” ideas are often co-opted and flipped into a big moneymaker as larger corporations find trends and suck the life out of them.

Owner Giulietta Carrelli declined to comment to the Chronicle, but DamnFine Pizzeria co-owner Laura Seymour confirmed to the paper that she and her partner Colin O’Malley would be opening up DamnFine Coffee as early as this Saturday in the Trouble Coffee space.

Trouble Coffee was known for starting the idea of artisanal toast that soon became a trend.

photo by Albert L. on Yelp

The news of the closure came somewhat abruptly. On Wednesday, June 29, Carrelli’s Instagram page, which also doubles as the official Trouble Coffee account, posted the announcement, which read: “15 years ago Trouble Coffee was born. Celebrate now or never. BBQ from 9 a.m. – 3 p.m. June 29th.”

In 2013, a second Trouble Coffee location was opened in the Bayview. Two years later, a third outpost opened in West Oakland. Those locations both closed in 2017 and 2019, respectively.

Carrelli always said that her coffee shops were not cafes at all — they were art installations that happened to sell great espresso and treats. Now, all we have left is the mantra of the brand, “Live fast, die old.”

DamnFine Coffee is slated to be open Tuesday through Sunday, 8 a.m.-3 p.m., serving “espresso, coffee, breakfast and lunch things,” according to the Instagram bio.